Advantages of Digital Marketing

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Advantages of Digital Marketing

A Quick Introduction:

Marketing is all about connecting with the right audience at the right time and in the right place. So it goes without saying that you need to meet them where they are already spending most of their time i.e. on the internet.

People nowadays hang out in social media, stay up-to-date on news sites and blogs, and search online when they have a need. Due to which making use of digital means is essential in the present world scenario.

What is Digital Marketing?

Any marketing effort that incorporates an electronic device or the internet to promote or sell products and services is termed Digital Marketing.

Why Digital Marketing Matters

The Amount of Time we Spend on to our Electronic Devices Increases Every Day. In Fact, World Spend Max Hours Each Day Using Electronic Devices.

This might Shock you, But Everyone so close to spending every waking hour on electronic devices, digital marketing is more important and impactful than ever before. Without digital marketing efforts, you can't reach no one. As a result, your business will get left in the dirt. Don’t get left behind. Consider the following types of digital marketing and think about which ones work best for your industry, your company, and your audience.

Types of Digital Marketing

Search Engine Optimization (SEO)
Search Engine Marketing and Pay-Per-Click Advertising
Social Media Marketing
Content Marketing
Affiliate Marketing
Influencer Marketing
Email Marketing
Viral Marketing
Mobile Phone Advertising

1. Search Engine Optimization

SEO or Search Engine Optimisation refers to the process of growing your online visibility in non-paid (organic) search engine results. SERPs or search engine results pages appear to users after they search for a given set of keywords using a search engine like Google or Bing. Each user receives an individualized results page based on keywords, the user’s location at the time of searching, and their browsing history.

Organic search results appear in a list and are ranked using the search engine’s algorithm. As users change the way they search and engage with online content, these algorithms change. The higher you rank on a SERP, the more traffic is directed to your site and the more chances of making a passive visitor an active customer.

How do you get your company’s website to appear at the top of a user’s organic search results?By Optimising Your Website by using SEO

Search engine optimization includes many factors from keywords within your content to links to your website around the web. It includes both On-page and Off-page SEO. On-page SEO refers to the steps you take on your own website to boost your SEO. Off-page refers to the relationships you make and the actions you take outside of your website to fuel SEO.SEO trends change as algorithms change to fit user needs. In this way, SEO is never about building a website for the sole purpose of ranking high on a list of results. At its core, SEO is about crafting the best possible website for your user. If you stay on top of SEO trends, you’re that much closer to more visibility online and traffic to your site.

2. Search Engine Marketing

Search Engine Marketing or SEM covers the ground SEO ignores, paid traffic from search engines. With SEM you purchase advertisement space that appears on a user’s SERP. The most common paid search platform is Google AdWords. Next, is Bing Ads.

The search engine charges a marketer a predetermined amount to display an advertisement in a number of places on a SERP generated from specific keywords or phrases. One example of SEM is pay-per-click advertising or PPC. PPC refers to a digital marketing method wherein search engines charge a company each time their advertisement is clicked.

Social media platforms began adopting PPC advertising in recent months. These ads show up in the news feeds of a company’s target audience. This system is a great example of how the different types of digital marketing bleed into each other to form a complete digital marketing strategy. In this example, SEM overlaps with social media marketing.

3. Social Media Marketing

By now you know that social media is a crucial part of your marketing strategy. But do you know the ins and outs of social media marketing? Social media marketing gives you increased exposure. It allows you to connect with your consumers in a more intimate way. From this interaction, you can gain valuable customer feedback that allows you to improve your customer service, product, or service.

Using social media marketing you’ll gain more reach when you post quality content. Everything you do to increase traffic or business on your social media channels is social media marketing. Whether you’re on Facebook, Twitter, Snapchat, or LinkedIn these efforts all amount to social media marketing.

Most everyone benefits from social media marketing, but B2C companies stand to gain the most. Pay attention to what your target audience talks about on social media. Engage in the conversation. Use social media marketing as a way to gauge what content you put out does well by monitoring shares and likes. Shares equate to free advertising for you.

4. Content Marketing

Content marketing refers to the practice of delivering a quality piece of content to your users to generate sales and leads. This content can live anywhere online. Tweets, a YouTube video, and blogs on your website all comprise content marketing. Content Marketing works because it melds together exceptional content with other types of digital marketing like SEO and Social Media Marketing.

Keep your audience in mind as you create content. Remember who you’re talking to and what they’re interested in. This will dictate the subject of your content. Consider the language your audience uses when they search online for information. Use these keywords to boost your SEO.

Last, share your content across all of your social media platforms for maximum exposure and feedback. Content marketing is an ongoing practice. It’s not always about sales but more so about engaging and educating your consumers to build brand recognition, trust, and equity.

Stay away from fluff pieces. Think about how much content a user comes by every day. Creating relevant, quality content helps you stand out and boosts your SEO.

5. Affiliate Marketing

Affiliate marketing refers to the process of paying for conversions. Think of it as hiring a salesperson for your product or service. That affiliate earns a commission. You determine the rate for affiliate marketing.  You only pay for conversions. This means there is no upfront cost to affiliate marketing. Many bloggers or e-commerce websites use affiliate marketing.

When you choose to use affiliate marketing ensure that all of your terms and boundaries are discussed beforehand. The affiliate represents your brand, so you want them to carry your brand’s message close to them. Think about the kinds of words you want the affiliate to use. Of course, you need to make the deal work for the affiliate, too.

6. Influencer Marketing

Influencer marketing is among the newer types of digital marketing. Influencer marketing uses people with an enormous online reach considered experts by your target market to drive traffic and sales.

Influencer marketing is popular on social media channels like Instagram and Snapchat. Companies hire Instagrammers with large followings to promote their brand by posting one or more photos with the product. Companies now engage in Instagram or Snapchat “takeovers” where the hired influence controls the company’s social media platform for a given amount of time, most often a day. These social media takeovers drive the influencer’s following to your social media channels increasing your new followers and unique views.

Always make sure to do your research on an influencer before you decide to do business with them. You might want to verify their Google analytics and make sure their following proves legitimate and not full of fake accounts.
7. Email Marketing

Email marketing allows you to update your email subscribers on a regular basis about your company. This fosters a relationship unlike any of the other types of digital marketing. Your email updates provide value to your consumers. As a result, you build brand trust and brand loyalty.

The best email marketing campaigns involve a list of subscribers earned by your content and company, not paid for by your company. People who opt-in to your email subscription prove more likely to become active buyers.

8. Viral Marketing

Viral marketing refers to a post of some sort that is trendy, funny, or strange enough to garner a massive amount of shares online. Viral marketing causes an enormous spike in website traffic over a short period of time. This is hard to do but the benefits alone make the effort worth your time. B2C companies stand to gain the most from viral marketing. B2C companies can use social media to reach an enormous audience across all of their active platforms.

9. Mobile Phone Advertising

Each of the types of digital advertising can happen on a mobile device. Some types of marketing using a mobile phone do not fit the above types of digital marketing. These combine SMS advertising which could prove an asset to local marketing efforts. You can prompt your consumers to use SMS to receive special offers, coupons, and updates from your company.

Using The Types of Digital Marketing To Benefit Your Business

Now you know the types of digital marketing. You can use these online types of digital marketing to boost your visibility online and engage your consumers. We must stress that this is the real goal of all of the types of digital marketing. Creating experiences for your target audience that boost your brand into the forefront of your mind. Quality marketing practices benefit both you and your target audience.

Your success is not yet contingent on online marketing alone. Yet the way people live their lives leads marketers to believe this is around the corner. Remember the key to visibility is boosting your SEO. Through quality content marketing that adheres to the best SEO practices and is shared on social media, you can increase your reach by leaps and bounds.

Leverage social media to listen to the conversations your customers take part in. Measure the traction of your content and adjust your future content to replicate your success. If you want to learn more about how your business can capture more leads to improve your ROI via digital marketing,